Hi, I’m Monica,

I am a painter, a calligrapher and a lover of beauty and creating new designs, along with my artistic taste, I have always sought to solve challenging issues.

In my opinion, the intellectual and artistic features of mine made me study in the field of Urban Design Engineering. I was always looking for a new design that would be optimal both in terms of beauty and user experience in the city. My engineering and artistic taste made me win the best urban bridge model designer and builder in the university. My idea was to build a resistant bridge with a minimal design.

Due to my father's car accident resulted to his disabilities, I had to change my work activity and for 10 years to become an active member in the field of designing and manufacturing machinery for wire and cable industry, replacing my father’s physical place. Also had to be involved in financial and commercial management and sales department of wire and cable machinery nationwide.

My background in sales and marketing made me more serious as an UX designer to be patient, thoughtful and have empathy with full understanding of customers’ needs, business goals and limitations.

What I learned is to build intuitive, effective and memorable yet visually pleasing interactions in my design to make a wonderful user experience.

I’m so obsessed with creating interactions, prototyping and user testing to figure out the best solution for user problems.

For me, UX is a combination of all my experiences in my interests and this path is an endless and challenging path for me, which makes my interest even more.